{"id":32,"date":"2023-07-25T10:48:00","date_gmt":"2023-07-25T10:48:00","guid":{"rendered":"https:\/\/korvo.co\/creators-lab\/?p=32"},"modified":"2024-09-26T17:40:15","modified_gmt":"2024-09-26T17:40:15","slug":"korvo-2-0-icerik-ureticileri-icin-e-ticaret-platformu","status":"publish","type":"post","link":"https:\/\/korvo.co\/creators-lab\/korvo-2-0-icerik-ureticileri-icin-e-ticaret-platformu\/","title":{"rendered":"Korvo 2.0 – \u0130\u00e7erik \u00dcreticileri i\u00e7in e-Ticaret platformu"},"content":{"rendered":"\n

Korvo i\u00e7in pandemi s\u0131ras\u0131nda kat\u0131ld\u0131\u011f\u0131m y\u00fczlerce saatlik online e\u011fitimlerden ald\u0131\u011f\u0131m ilhamla yola \u00e7\u0131kt\u0131k. \u0130lk etapta hedef canl\u0131 e\u011fitim veren i\u00e7erik \u00fcreticilerinin hayatlar\u0131n\u0131 kolayla\u015ft\u0131ran bir platform olu\u015fturmakt\u0131. Etkinlik d\u00fczenleyenler tek platformdan landing page olu\u015ftursun, e\u011fitim takvimini yay\u0131nlas\u0131n, etkinliklerine \u00f6deme ve kay\u0131t als\u0131n; t\u00fcm etkinlik s\u00fcre\u00e7lerini kolayca y\u00f6netebilsin istedik.<\/p>\n\n\n\n

Hedef kitleyi tan\u0131mlama: Ronaldo neden bizimle \u00e7al\u0131\u015fmaz?<\/h2>\n\n\n\n

\u0130lk etapta m\u00fc\u015fterilerimizi \u201ci\u00e7erik \u00fcreticileri\u201d, sekt\u00f6r\u00fcm\u00fcz\u00fc ise \u201ccreator economy\u201d olarak tan\u0131ml\u0131yorduk. Bir yat\u0131r\u0131m g\u00f6r\u00fc\u015fmesinde \u201cRonaldo neden sizinle \u00e7al\u0131\u015fs\u0131n?\u201d diye bir soru ile kar\u015f\u0131la\u015f\u0131nca \u201ccreator\u201d tan\u0131m\u0131n\u0131 netle\u015ftirmemiz gerekti\u011fi ortaya \u00e7\u0131kt\u0131. \ud83d\ude42 Creator Science\u2019\u0131n kurucusu Jay Clouse\u2019\u0131n i\u00e7erik \u00fcreticileri kategorizasyonu bize iyi bir cevap oldu. <\/p>\n\n\n\n

Jay i\u00e7erik \u00fcreticilerini, (i)e\u011flendiren (ii)\u00f6\u011freten (iii)e\u011flendirirken \u00f6\u011freten diye 3 ana kategoriye ay\u0131r\u0131yor. Bizim m\u00fc\u015fteri kitlemiz tam olarak \u201cii. \u00f6\u011freten i\u00e7erik \u00fcreticileri\u201d (educator-creator). Yani sosyal medyada<\/a>, uzman\u0131 oldu\u011fu alanda kaliteli i\u00e7erik \u00fcreten, takip\u00e7isini m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrmek \u00fczere kendi platformundaki \u00fccretli i\u00e7eriklere y\u00f6nlendiren uzmanlar. Daha \u00e7ok micro-influencer seviyesinde olan ama tutkulu bir takip\u00e7i kitlesine sahip ki\u015filer. Bu uzmanlar\u0131n en b\u00fcy\u00fck gelir kalemleri e\u011fitimler, \u00fcyelikler ve birebir dan\u0131\u015fmanl\u0131klar. <\/p>\n\n\n\n

Konuyu e-ticaret bak\u0131\u015f a\u00e7\u0131s\u0131yla de\u011ferlendirdi\u011fimizde ise, \u00f6\u011freten i\u00e7erik \u00fcreticilerinin \u201cham maddesi\u201d uzmanl\u0131klar\u0131; \u201c\u00fcr\u00fcnleri\u201d ise sunduklar\u0131 bilginin \u00e7e\u015fitli formlar\u0131 \u2014yani \u00fccretli ve \u00fccretsiz olarak sunduklar\u0131 yaz\u0131l\u0131 i\u00e7erikler; newsletter\u2019lar (b\u00fcltenler), ses format\u0131ndaki podcast\u2019ler, canl\u0131 veya videolu e\u011fitimler…<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Korvo: \u00d6\u011freten i\u00e7erik \u00fcreticileri i\u00e7in tasarlanm\u0131\u015f bir e-ticaret platformu<\/h2>\n\n\n\n

\u00dclkemizde olmasa da d\u00fcnyada son zamanlarda bu farkl\u0131 formatlar\u0131 kullan\u0131ma a\u00e7an creator economy platformlar\u0131 pop\u00fcler oldu. Dijital \u00fcr\u00fcnler i\u00e7in Gumroad, online dersler i\u00e7in Teachable, \u00fcyelik i\u00e7in Patreon, newsletter\u2019lar i\u00e7in Substack, web sitesi kurmak i\u00e7in ise Wix, Squarespace gibi bir\u00e7ok farkl\u0131 platform bulunuyor. <\/p>\n\n\n\n

Ancak uzman taraf\u0131ndan bakt\u0131\u011f\u0131m\u0131zda s\u00fcrd\u00fcr\u00fclebilir bir sistem olu\u015fturmak i\u00e7in bir dolu platformu birbiriyle \u00e7al\u0131\u015fan hale getirmek i\u00e7in b\u00fct\u00e7e, zaman ve en \u00f6nemlisi IT kayna\u011f\u0131 bulunmas\u0131 gerekiyor. Uzman bir yandan, gelirini y\u00fckseltmek i\u00e7in farkl\u0131 \u00fcr\u00fcn formatlar\u0131nda ve fiyat noktalar\u0131nda \u00fcr\u00fcn sunmak istiyor. Bunu ba\u015farabilmek i\u00e7in bir web sitesi haz\u0131rlamas\u0131, ona e-ticaret altyap\u0131s\u0131 eklemesi, \u00f6deme sistemi kurmas\u0131, e-mail otomatizasyonu yapmas\u0131 ve her formatta \u00fcr\u00fcn sunabilmek i\u00e7in farkl\u0131 platformlardan \u00fcyelik almas\u0131 gerekiyor. T\u00fcm bu elementlerin entegre \u00e7al\u0131\u015f\u0131r hale gelmesi i\u00e7in de vakit ve nakit harcamal\u0131. T\u00fcrkiye\u2019de bu pek m\u00fcmk\u00fcn de\u011fil, \u00e7\u00fcnk\u00fc sadece fiziksel \u00fcr\u00fcn satanlar i\u00e7in e-ticaret altyap\u0131lar\u0131 mevcut. Yani en iyi ihtimalle sat\u0131n al\u0131nan etkinli\u011fin \u201csepete ekledi\u011fi\u201d bir yap\u0131 sunulabiliyor. Dijital \u00fcr\u00fcnleri satmak ise neredeyse imkans\u0131z. <\/p>\n\n\n\n

Son 1,5 y\u0131lda y\u00fczlerce uzmanla konu\u015fup T\u00fcrkiye\u2019de ve d\u00fcnyada sekt\u00f6rdeki trendleri inceledi\u011fimizde t\u00fcm bu ihtiya\u00e7lara ve ya\u015fanan zorluklar\u0131n hepsine tan\u0131k olduk.<\/p>\n\n\n\n

Korvo 2.0 – Siz i\u00e7eri\u011finize odaklan\u0131n, gerisini Korvo\u2019ya b\u0131rak\u0131n<\/h2>\n\n\n\n

Korvo olarak stratejimiz, uzmanlara sundu\u011fumuz \u015fu \u00fc\u00e7 ana faydaya odakl\u0131 olarak netle\u015fti: <\/p>\n\n\n\n

    \n
  1. Markan\u0131 yans\u0131t: <\/strong>Uzmanlara ki\u015fiselle\u015ftirebilecekleri bir web sitesi kurma imkan\u0131n\u0131 vermek.<\/li>\n\n\n\n
  2. Bilgini \u00fcr\u00fcne d\u00f6n\u00fc\u015ft\u00fcr: <\/strong>Uzmanl\u0131klar\u0131n\u0131 farkl\u0131 formatlarda yans\u0131tabilecekleri ara\u00e7lar sunmak.<\/li>\n\n\n\n
  3. \u0130\u015fini y\u00f6net ve b\u00fcy\u00fct:<\/strong> \u0130\u015fin el yoran taraflar\u0131n\u0131 kolayla\u015ft\u0131rmak, uzmana i\u015fini bir finans\u00e7\u0131 gibi analiz etmesine yard\u0131m edecek raporlar sunmak, t\u00fcm m\u00fc\u015fterilerine tek t\u0131k ile ula\u015fmas\u0131n\u0131 sa\u011flamak, i\u015fini teknik bilgiye gerek duymadan u\u00e7tan uca dijitalle\u015ftirebilece\u011fi bir platform sunmak ve gelirini art\u0131rmak.<\/li>\n<\/ol>\n\n\n\n

    Korvo \u201cDijital \u00fcr\u00fcnler\u201d yay\u0131nda!<\/h2>\n\n\n\n

    \u0130\u015fte t\u00fcm bu de\u011fi\u015fimin ilk ad\u0131m\u0131 olarak Dijital \u00fcr\u00fcnler<\/a><\/strong> \u00f6zelli\u011fimiz yay\u0131nda. Art\u0131k uzmanlar\u0131m\u0131z sadece canl\u0131 e\u011fitimlerini de\u011fil; e\u011fitim videolar\u0131n\u0131, ses kay\u0131tlar\u0131n\u0131 ve e-kitaplar\u0131n\u0131 da Korvo \u00fczerinden sat\u0131\u015fa sunabilecek. <\/p>\n\n\n\n

    Belki Ronaldo bug\u00fcn m\u00fc\u015fterimiz de\u011fil, ama kendisi bir \u00f6\u011freten i\u00e7erik \u00fcreticisi olmaya karar verirse kap\u0131m\u0131z kendisine her zaman a\u00e7\u0131k. <\/p>\n\n\n\n

    Kaynak: Creator-educators: the true opportunity of the creator economy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Art\u0131k Korvo ile tek platformdan landing page olu\u015fturabilir, e\u011fitim takvimi yay\u0131nlayabilir, etkinliklerinize \u00f6deme ve kay\u0131t alabilir, t\u00fcm etkinlik s\u00fcrecini kolayca y\u00f6netebilirsiniz.<\/p>\n","protected":false},"author":5,"featured_media":228,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":false,"_angie_page":false,"_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"page_builder":"","footnotes":""},"categories":[6],"tags":[90,20],"post_folder":[],"class_list":["post-32","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yaratici-ekonomisi","tag-icerik-ureticileri","tag-tutku-ekonomisi"],"acf":[],"_links":{"self":[{"href":"https:\/\/korvo.co\/creators-lab\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/korvo.co\/creators-lab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/korvo.co\/creators-lab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/korvo.co\/creators-lab\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/korvo.co\/creators-lab\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":5,"href":"https:\/\/korvo.co\/creators-lab\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":969,"href":"https:\/\/korvo.co\/creators-lab\/wp-json\/wp\/v2\/posts\/32\/revisions\/969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/korvo.co\/creators-lab\/wp-json\/wp\/v2\/media\/228"}],"wp:attachment":[{"href":"https:\/\/korvo.co\/creators-lab\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/korvo.co\/creators-lab\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/korvo.co\/creators-lab\/wp-json\/wp\/v2\/tags?post=32"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/korvo.co\/creators-lab\/wp-json\/wp\/v2\/post_folder?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}